Your On-Line Port'o'Call

Previous Thread
Next Thread
Print Thread
Rate This Thread
Page 1 of 2 1 2
#569742 - 12/05/17 04:00 PM Brunswick to sell off Sea Ray brand  
Joined: Jun 2004
Posts: 11,134
Capn Morgan Offline
Scallywag
Capn Morgan  Offline
Scallywag
Admiral

Joined: Jun 2004
Posts: 11,134
West Michigan


2004 Chaparral 235 SSi
[Linked Image]
A Word from Our Sponsors
#569743 - 12/05/17 05:11 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Nov 2003
Posts: 15,174
GoFirstClass Online content
Retired Boating Bum
GoFirstClass  Online Content
Retired Boating Bum
Grand Poobah

Joined: Nov 2003
Posts: 15,174
Pasco, WA
Well that article said a whole lot of nuffin! It'll be interesting to hear what comes out of the press conference today.


"Beachcomber" 1995 Sea Ray 550 Sedan Bridge


Anchor's down......Bottoms Up!
#569745 - 12/05/17 10:58 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Oct 2003
Posts: 7,505
captkevin Offline
Admiral
captkevin  Offline
Admiral

Joined: Oct 2003
Posts: 7,505
Chicago, IL
Will be interesting to see what happens.


2004 Rinker 232
2010 Dodge Ram Crew Cab Laramie 4x4
#569748 - 12/06/17 07:32 AM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Jun 2004
Posts: 11,134
Capn Morgan Offline
Scallywag
Capn Morgan  Offline
Scallywag
Admiral

Joined: Jun 2004
Posts: 11,134
West Michigan
Article said a lot, without spelling it out in detail.
This is basically the reasoning behind this non-detailed announcement:
Quote
"Our immediate focus is on informing our employees and dealers at this moment," Brunswick spokesman Daniel Kubera told Trade Only Today.


The Sea Ray and Meridian brands are high risk, not selling well (yachts over 40ft). Brunswick wants to reduce it's
exposure to these high risk products. Sea Ray has lost major market share in sterndrive and outboard powered fiberglass boat sales. And going forward, they obviously see
they can't re-gain that market share. So, sell it, and make the profit off engines, both sterndrive and outboard's. As well as their marine accessory companies.

It will likely be bought by a large private equity firm, similar to when Four Winns/Glastron/Wellcraft was bought out of bankruptcy from Genmar, and sold to Platinum Equity, and then
sold to current owners Beneteau.

We have some new, high tech products in production for the L550, that will be delivered this month. We have been advised to carry on as if nothing is happening. Hopefully the right
buyers will stick with us going forward. We see no reason that it won't.


2004 Chaparral 235 SSi
[Linked Image]
#569750 - 12/06/17 09:12 AM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Oct 2003
Posts: 7,505
captkevin Offline
Admiral
captkevin  Offline
Admiral

Joined: Oct 2003
Posts: 7,505
Chicago, IL
Didn't realize there sales numbers were off. Would have guessed they were doing good.


2004 Rinker 232
2010 Dodge Ram Crew Cab Laramie 4x4
#569751 - 12/06/17 10:02 AM Re: Brunswick to sell off Sea Ray brand [Re: captkevin]  
Joined: Jun 2004
Posts: 11,134
Capn Morgan Offline
Scallywag
Capn Morgan  Offline
Scallywag
Admiral

Joined: Jun 2004
Posts: 11,134
West Michigan
Originally Posted by captkevin
Didn't realize there sales numbers were off. Would have guessed they were doing good.


This little cut and paste may help explain the sales numbers, etc.

Quote
Macro-Trends Tell the Tale
The general public has always had a misconception of how many new boats are actually sold in the U.S. In 2000, there were 342,000 new boats sold in the U.S. – outboard boats of all kinds, inboard ski/wake boats, inboard cruisers, and sterndrive boats. Today, new boat sales, in the same categories, total less than half that number.
Hardest hit has been the sterndrive category – Sea Ray’s strong suit -- where industry-wide sales were 78,000 in 2000 and are fewer than 20,000 today. And, sales of inboard-powered cruisers are about 70% of what it was just 17 years ago. Both of these categories were Sea Ray’s bread and butter, and the markets had shrunk to a shadow of its former size.


2004 Chaparral 235 SSi
[Linked Image]
#569752 - 12/06/17 10:28 AM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Nov 2003
Posts: 15,174
GoFirstClass Online content
Retired Boating Bum
GoFirstClass  Online Content
Retired Boating Bum
Grand Poobah

Joined: Nov 2003
Posts: 15,174
Pasco, WA
Smaller production numbers on new SR boats could bode well for used SR boats in good condition, even with a smaller number of customers in that segment. Or not. Time will tell.

I'd venture a guess that outboard powered boats saw the biggest climb in sales numbers as more and more manufacturers are producing more and more OB powered models.


"Beachcomber" 1995 Sea Ray 550 Sedan Bridge


Anchor's down......Bottoms Up!
#569753 - 12/06/17 11:08 AM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Oct 2003
Posts: 7,505
captkevin Offline
Admiral
captkevin  Offline
Admiral

Joined: Oct 2003
Posts: 7,505
Chicago, IL
Was just reading an article talking about RV sales & huge increase they have seen in sales this year over last.

http://www.rvia.org/?ESID=indicators

Would have expected that to carry over with boats.


2004 Rinker 232
2010 Dodge Ram Crew Cab Laramie 4x4
#569754 - 12/06/17 01:15 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Jun 2004
Posts: 11,134
Capn Morgan Offline
Scallywag
Capn Morgan  Offline
Scallywag
Admiral

Joined: Jun 2004
Posts: 11,134
West Michigan
Here is a bit more detailed information for those who are interested.

https://www.tradeonlytoday.com/manu...link&utm_campaign=enewsletter-120617

Quote
The sale signals both the company’s shift toward consumer trends, which continue to favor outboard power, and its strategy to decrease the most cyclical parts of the business.

A much larger portion of the boat and engine business will now be tied to outboard propulsion, “which has proven to be more cycle-resistant than sterndrive and inboard boats and engines,” Schwabero said. The sale includes the company’s Sykes Creek and Palm Coast facilities in Florida, its manufacturing plant in Tellico, Tenn., and its Dandridge and Greeneville, Tenn., support facilities that are largely dedicated to, and are currently supporting, Sea Ray production, Brunswick spokesman Daniel Kubera told Trade Only Today.

Sea Ray parts, development and engineering, as well as international operations, will also be sold, Kubera said, as well as the Meridian brand, which has been out of production for several years.


2004 Chaparral 235 SSi
[Linked Image]
#569755 - 12/06/17 02:41 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Jan 2003
Posts: 3,857
Jack T Offline
Admiral
Jack T  Offline
Admiral

Joined: Jan 2003
Posts: 3,857
Southern California
:So, sell it, and make the profit off engines, both sterndrive and outboard's. As well as their marine accessory companies."

Sounds like the same take that Bombardier took a few years back. They supply power trains, others build the boats to put them in.

In my opinion, this may just make room for some small boat builders to enter the business, and stay competitive with the bigger company bureaucracies. Unfortunately, they get into the business, bad business climates develop, they go bankrupt, buy back their molds at near $1.00 each and open up a new company, usually with key words to make it sound the same.


Have a great day of boating
2012 Monterey 224 FS,
300 HP Volvo Penta with catalytic converters

#569756 - 12/06/17 02:49 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Aug 2005
Posts: 2,378
WayWeGo Offline
Admiral
WayWeGo  Offline
Admiral

Joined: Aug 2005
Posts: 2,378
Oakton, VA
It will be interesting to see how long the current trend towards outboard powered boats lasts. There are certainly trade-offs being made that diminish usability of the stern of the boat for water sports and fishing.



1975 Trojan F36 Convertible, Twin Chrysler 440's
2014 West Marine AL360 Inflatable, 1966 Mercury 6HP, 1992 Mercury 20HP
#569758 - 12/06/17 03:53 PM Re: Brunswick to sell off Sea Ray brand [Re: Jack T]  
Joined: Nov 2003
Posts: 15,174
GoFirstClass Online content
Retired Boating Bum
GoFirstClass  Online Content
Retired Boating Bum
Grand Poobah

Joined: Nov 2003
Posts: 15,174
Pasco, WA
Originally Posted by Jack T
:In my opinion, this may just make room for some small boat builders to enter the business, and stay competitive with the bigger company bureaucracies. .

The larger boat builders will be able to buy the engines in quantities and get quantity discounts that never will be available to the smaller boat makers, thus giving the big companies a price advantage over the little guys. It would be tough for the little guys to compete given their price disadvantage.


"Beachcomber" 1995 Sea Ray 550 Sedan Bridge


Anchor's down......Bottoms Up!
#569761 - 12/06/17 05:15 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Jan 2003
Posts: 3,857
Jack T Offline
Admiral
Jack T  Offline
Admiral

Joined: Jan 2003
Posts: 3,857
Southern California
"It would be tough for the little guys to compete given their price disadvantage."

GFC, you may be right, but I was thinking (didn't write) of the custom performance boat builders such as Southern California builders Howard, Advantage, Shockwave, Essex, Eliminator, etc. And don't forget the current high priced wakeboarding boats--hard to buy a new one of these for under $100K. They get premium prices anyway. The best part of the cost of new boats going up and fewer being made is that our used boats values go up, too--as long as demand holds.


Have a great day of boating
2012 Monterey 224 FS,
300 HP Volvo Penta with catalytic converters

#571186 - 06/25/18 08:24 AM Re: Brunswick to sell off Sea Ray brand [Re: Jack T]  
Joined: Jun 2004
Posts: 11,134
Capn Morgan Offline
Scallywag
Capn Morgan  Offline
Scallywag
Admiral

Joined: Jun 2004
Posts: 11,134
West Michigan
Quote
Brunswick Corp. has ended the sales process for its Sea Ray and Meridian brands; it will continue production of the boats but will discontinue the yacht and sport yacht models. The company says it will revitalize the Sea Ray brand by capitalizing on growth opportunities in its sport boat and cruiser product categories.

Sea Ray will begin to wind down sport yacht and yacht production in the third quarter at its Sykes Creek and Palm Coast, Fla., facilities, involving the elimination of as many as 825 positions. Palm Coast is targeted for closure as soon as practical in 2018, while a portion of Sykes Creek will continue to operate for the foreseeable future to support customer service and warranty obligations, along with other operational requirements.


Knew this was coming about 3 weeks ago, when Sea Ray returned 80K worth of product they ordered from us for the 550 and 590 yachts. They will pay a hefty re-stocking fee for this BS.


2004 Chaparral 235 SSi
[Linked Image]
#571188 - 06/25/18 09:20 AM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Mar 2008
Posts: 2,212
PhatboyC Offline
Always Need a Bigger Boat
PhatboyC  Offline
Always Need a Bigger Boat
Admiral

Joined: Mar 2008
Posts: 2,212
Ottawa/Ontario
Interesting so no more Sports Yatch and L-Class. Rich are getting richer and these Yatchs from Sea-ray aren't big enough to sell. That's my guess anyway.

[Linked Image]

Last edited by PhatboyC; 06/25/18 09:21 AM.

-------------------------------
[Linked Image]
2007 40' Formula SS
2006 25'.6" Cuddy Cabin - Sold
#571191 - 06/25/18 09:13 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Feb 2003
Posts: 11,764
Frantically Relaxing Offline
Admiral
Frantically Relaxing  Offline
Admiral

Joined: Feb 2003
Posts: 11,764
A few boat shows ago I noticed a lot of ad pricing signs popping up with 20 year loans... well that's pretty great, we can finance 80 grand @ 5% and only pay $528 a month, buy it! --5 years later you're still staring at 15 years worth of payments, you're ready for a change, but find out you still owe 67 grand on a boat that's only worth 52 grand...

I have to wonder if 20 year boat loans, for better or worse, may have something to do with 'buying trends'... ?


[Linked Image]
#571194 - 06/25/18 09:37 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Oct 2014
Posts: 137
Boatbottom Offline
Captain
Boatbottom  Offline
Captain

Joined: Oct 2014
Posts: 137
Great Sacandaga Lake Mayfield,...
Judging from the magazines, all of the profit seems to be in pontoon boats. Bayliner stopped making sleep aboard boats a few years ago. Certainly overnighting might be harder, but a pontoon boat can offer a lot of bang for the buck. Particularly for a day boater, a pontoon boat provides a large amount of deck space to haul along friends and family. Don't get me wrong, I'm not giving up my sleep aboard. I love waking up on the water, and having my morning coffee in the cockpit as the sun comes up. Still, my 15' pontoon provides a lot of room for a 15ft boat, is fun to cruise on, and easy to maintain.


No Blunder goes unwitnessed
Blowers are Cheap Fires Are Expensive
#571195 - 06/26/18 07:29 AM Re: Brunswick to sell off Sea Ray brand [Re: Boatbottom]  
Joined: Jun 2004
Posts: 8,946
Silverbullet Offline
Admiral
Silverbullet  Offline
Admiral

Joined: Jun 2004
Posts: 8,946
Boise, ID
Originally Posted by Boatbottom
Judging from the magazines, all of the profit seems to be in pontoon boats. Bayliner stopped making sleep aboard boats a few years ago. Certainly overnighting might be harder, but a pontoon boat can offer a lot of bang for the buck. Particularly for a day boater, a pontoon boat provides a large amount of deck space to haul along friends and family. Don't get me wrong, I'm not giving up my sleep aboard. I love waking up on the water, and having my morning coffee in the cockpit as the sun comes up. Still, my 15' pontoon provides a lot of room for a 15ft boat, is fun to cruise on, and easy to maintain.


Around here it seems to be pontoons or wake boats in the newer market with little in between. A pontoon would make more sense for how we use our boat, but I'm not giving up our traditional boat. I could absolutely see us having a pontoon in addition if the right deal came along.


James
2002 Cobalt 226 VP 8.1GIDP
2007 Chevy 2500HD Crew Cab Duramax
1988 Suburban 3/4 Ton
2000 Subaru Forester


#571197 - 06/26/18 09:00 AM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Mar 2008
Posts: 2,212
PhatboyC Offline
Always Need a Bigger Boat
PhatboyC  Offline
Always Need a Bigger Boat
Admiral

Joined: Mar 2008
Posts: 2,212
Ottawa/Ontario
A don't care how big are the engines. Its not the same sport. Just like PWCs it has its place.

Around here its the older demographic that are changing for pontoons as it easier for ingress-egress, walking around, BBQ, anchoring.

They sure came around from back in the day.

[Linked Image]


-------------------------------
[Linked Image]
2007 40' Formula SS
2006 25'.6" Cuddy Cabin - Sold
#571199 - 06/26/18 03:21 PM Re: Brunswick to sell off Sea Ray brand [Re: Capn Morgan]  
Joined: Feb 2003
Posts: 11,764
Frantically Relaxing Offline
Admiral
Frantically Relaxing  Offline
Admiral

Joined: Feb 2003
Posts: 11,764
Our local boat broker has zero pontoon boats for sale. I don't remember any last year. See plenty of them on the lake.... so my best guess is that they're akin to my wife's Mustang, I have no less than 5 people who want me to let them know if I ever decide to sell it. Pontoon boats likely change hands quite often the same way.

We haven't sold the Party Cruiser yet, mostly because it's hard to part with the boat that changed our 'boating' lives. We WILL sell it for the right price if that happens, but in the meantime we plan to dry dock it at Flaming Gorge. Semi-retirement is just around the corner smile


[Linked Image]
Page 1 of 2 1 2

Moderated by  Admin 

Sponsors
New Topics
Must be that time again.....
by GoFirstClass. 12/04/18 06:18 PM
So Glad Harvard Graduates can afford Expensive Watches
by Justification. 12/04/18 05:27 PM
Trailer Weight Distribution
by MarkHB. 12/01/18 10:56 AM
Holiday DEALS
by KCook. 11/23/18 03:51 PM
Persistence Pays Off
by GoFirstClass. 11/17/18 07:50 PM
Quick question
by Bones. 11/15/18 01:10 AM
Wow! Great to see familiar login names!!!!
by Bones. 11/14/18 11:51 PM
Shopping for another boat...
by Dave R. 11/06/18 05:46 PM
'This site is not secure'-- I'm afraid is true...
by Frantically Relaxing. 10/28/18 10:26 PM
Boating On The Columbia
by GoFirstClass. 10/24/18 11:19 PM
Who's Online Now
1 registered members (GoFirstClass), 79 guests, and 3 spiders.
Key: Admin, Global Mod, Mod
Newest Members
okielaker, Rbt18, oldnamwaterskier, farmermike, FrankC
5463 Registered Users
Forum Statistics
Forums23
Topics37,219
Posts563,281
Members5,464
Most Online252
Aug 5th, 2017
Powered by UBB.threads™ PHP Forum Software 7.6.0