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#568345 - 06/29/17 12:48 AM Malibu buys Cobalt
J&J Offline
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Registered: 03/24/04
Posts: 347
Loc: Wisconsin
Very surprised to see this!


Malibu buys Cobalt


Edited by J&J (06/29/17 12:50 AM)
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#568346 - 06/29/17 03:16 AM Re: Malibu buys Cobalt [Re: J&J]
Jack T Offline
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Registered: 01/10/03
Posts: 3624
Loc: Southern California
What a surprise. I remember when the towboat industry was just a small part of the boating industry. Malibu was an upcoming boat company building only direct drive, no-wake competition ski boats. Yes, they built pretty good boats, but they were not extraordinary. Then, wakeboarding came along and so did the need for special wake-making machines. The result was a transistion from simple to exotic much larger, more powerful boats. Malibu grew with the trends and made it through the ups and downs of the economy. And, yes, they were once a family-owned business.

I believe that there are many great companies, family owned, and great products and customer service who will be succumbing to the advances of larger cash-heavy organizations/investors. I would guess that the grandparents and maybe their older children have been running these companies, but the latest generations coming along don't have the same work ethic or desire to sustain the company. But, they do like the benefits of instant cash in their pockets.

Personally, I would have thought that Cobalt, with its premium products, and long time reputation could have been sold for three or even four times the amount announced.

Who wants to bet that Cobalt's location in Kansas will be changed, with many of their long-time hardworking employees losing their jobs?
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#568347 - 06/29/17 08:02 AM Re: Malibu buys Cobalt [Re: Jack T]
Dock Holiday Offline
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Registered: 01/08/03
Posts: 3780
Loc: Lake Geneva, WI
Originally Posted By: Jack T
What a surprise.
.......
Personally, I would have thought that Cobalt, with its premium products, and long time reputation could have been sold for three or even four times the amount announced.


+1

Would have expected the sale to be the other way around.

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#568348 - 06/29/17 08:55 AM Re: Malibu buys Cobalt [Re: J&J]
captkevin Offline
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Registered: 10/02/03
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Loc: Chicago, IL
Will be interesting to see how that changes things.
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#568349 - 06/29/17 10:58 AM Re: Malibu buys Cobalt [Re: J&J]
Dock Holiday Offline
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Registered: 01/08/03
Posts: 3780
Loc: Lake Geneva, WI
A friend pointed out that our local Cobalt dealer is also a MasterCraft dealer. Very curious to see how this plays out as there is already a Malibu dealer nearby.

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#568350 - 06/29/17 01:51 PM Re: Malibu buys Cobalt [Re: J&J]
captkevin Offline
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Registered: 10/02/03
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Didn't thing of that scenario Dock but you would have to imagine there are others in the same position. It would be interesting to see how they handle the transition.
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#568353 - 06/29/17 07:53 PM Re: Malibu buys Cobalt [Re: J&J]
kdl Offline
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Registered: 04/16/06
Posts: 2567
Loc: Central Mass
Local Cobalt dealer here also sells Malibu so I guess it will be a good fit for some. Still a surprise.
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#568354 - 06/30/17 08:56 AM Re: Malibu buys Cobalt [Re: J&J]
On Holiday Offline
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Registered: 08/18/04
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Loc: PA and Smith Mountain Lake
Too bad Brunswick didn't buy Cobalt and then they wouldn't have to pay for copying the motorized swim platform.
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#568357 - 06/30/17 09:24 AM Re: Malibu buys Cobalt [Re: J&J]
captkevin Offline
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Registered: 10/02/03
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Loc: Chicago, IL
That's funny On Holiday. Didn't think of that.
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#568359 - 06/30/17 08:14 PM Re: Malibu buys Cobalt [Re: J&J]
Frantically Relaxing Offline
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Registered: 02/07/03
Posts: 11611
Is nothing sacred anymore?

K-mart buys Sears (shouldn't that have been the other way around?)

Stanley tools merges with Black & Decker

Stanley Black & Decker buys Craftsman tools (helloooo, Harbor Freight II)

Camping world buys Overtons

Malibu buys Cobalt...

Iboats buys...... !!! NOOOOOO !!!!!!





(jk) laugh

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#568366 - 07/02/17 11:09 AM Re: Malibu buys Cobalt [Re: Frantically Relaxing]
Dock Holiday Offline
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Registered: 01/08/03
Posts: 3780
Loc: Lake Geneva, WI
Originally Posted By: Frantically Relaxing
Is nothing sacred anymore?

K-mart buys Sears (shouldn't that have been the other way around?)

....
Malibu buys Cobalt...


Lets hope the Malibu/Cobalt acquisition goes better than the KMart/Sears acquisition.

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#568369 - 07/02/17 07:08 PM Re: Malibu buys Cobalt [Re: J&J]
captkevin Offline
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Registered: 10/02/03
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Loc: Chicago, IL
It would be hard for it not too.
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#568375 - 07/03/17 11:54 AM Re: Malibu buys Cobalt [Re: J&J]
VegasHawk Offline
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Registered: 04/06/03
Posts: 67
Loc: Minnetrista, MN
After being a long time Cobalt owner, last year we ventured into the wake Surf market but stayed with the Cobalt family and the Volvo forward drive. We are now completely hooked on wakesurfing as even us old guys can do it and not get beat up. Even to the point of considering leaving the Cobalt brand...maybe I'll wait to make that move since the trade-in opportunities may have improved with a better network of Cobalt and Malibu dealers working together. Hmmmmm.
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#568377 - 07/03/17 01:14 PM Re: Malibu buys Cobalt [Re: J&J]
Maclin Offline
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Registered: 11/17/06
Posts: 403
Loc: Argyle, TX
That is interesting VegasHawk. I have certainly seen a surge in the wake/surf type boats showing up at my local lake, 2 to 3 times as many as even 2 years ago. I talked to some young lads as they were setting up just across the street to go out on a new Super Ski Nautique (Uh, Holy Crap nice). They said they just surf now, owner said it was his new "old man" sport, the other said the wakeboard hurts too much! They had not hit 30 yet, sigh.

The Bryant brand went through that same rebirth or whatever it might be. In 2012 or so John Dorton, I think from MasterCraft, bought or bought into Bryant and made Ben Dorton, son, design manager. The influence was almost immediate as their layouts all started to show the seating options from the dedicated ski boat world. Ballasting options showed up along with the rear platform arrangements that made the surfing work, then later specific "WS" wake surfing models that use the VP forward drive.

Sometime after 2013/14 the HeyDay line of Wake Tractor boats began with Ben Dorton as president. Wake Tractor boats are designed to meet a price point for surfers, and at first they were produced at the Bryant factory but not related to Bryant brand at all. Then production moved "nearshore" to Hermosillo, then at some point in recent past Bayliner/Brunswick bought HeyDay.

Then earlier this year Correct Craft purchased Bryant in whole.

Have to watch what Malibu does after the acquisition is finalized, see if new lines or brands show up, "might get loud" smile


Edited by Maclin (07/03/17 01:16 PM)
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#568378 - 07/03/17 01:40 PM Re: Malibu buys Cobalt [Re: J&J]
kenhdog Offline
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Registered: 06/11/05
Posts: 3504
Loc: Oxnard, CA
Back in 2001, I bought my Rinker from a Malibu dealer, the last one on the lot as they went entirely Malibu.

A couple of years later the dealership was sold and the new owners added Chap to their offerings along with Malibu.

Not sure what line they sell now along with Malibu, but Malibu has always been pretty high quality, maybe battling back and forth with Master Craft? for top honors? I can't recall.


Edited by kenhdog (07/03/17 01:41 PM)
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#568379 - 07/03/17 03:25 PM Re: Malibu buys Cobalt [Re: J&J]
Maclin Offline
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Registered: 11/17/06
Posts: 403
Loc: Argyle, TX
If this is a trend then it is Mastercraft's turn...


Correct Craft
>Ski Nautique
>Bryant

Malibu
>Cobalt
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#568380 - 07/03/17 06:07 PM Re: Malibu buys Cobalt [Re: J&J]
KCook Offline
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Registered: 12/30/02
Posts: 12299
Loc: Phoenix
I wonder if this was a delayed consequence of Cobalt's failed yacht project? That was an ambitious leap.

Kelly
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