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#20243 - 12/30/03 02:36 PM
Re: Negotiating tips for buying your new boat
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Admiral
Registered: 01/19/03
Posts: 2302
Loc: Indianapolis
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I think you should pay the same price for a boat or car as anything other large item - the lowest price possible before the dealer walks away from the deal. Every businessperson has a price that they will walk away from the deal. That price can change from day to day, or even hour to hour sometimes.
Now finding this price is not always easy - At Walmart it is, they post it on a price tag. But it's more difficult at a boat dealer. It is not a matter of a certain percentage over or under invoice price - because each dealer must recover some overhead costs also, and they may or may not have clarity on those costs.
My method of getting the lowest price is simple, and works every time. But it takes tremendous discipline and confidence. First, you must do some homework (independent of the dealer) and know what similar items are actually selling for. Second, you must make all of the arrangements to buy and make your mind up before you begin to negotiate. Third, and hardest, you must take emotion totally out of the transaction. Sure, you want that shiny new boat - but you have to be willing to walk away if the price is not right. If you aren't willing to, you are negotiating with emotion, not your head.
Walk into the dealer and tell them you are interested in the boat, but you don't have much time - quote them a low, but reasonable price at which you will sign a sales agreement right now. If they say yes, sign it, and go home happy - and don't have any second thoughts.
If they say no, ask them for the lowest price they will go for today - let them understand this is their only opportunity to sell you today, and you intend to shop elsewhere. If their offer is good, sign it, if not, leave immediately.
Will the dealer get upset with you over this approach. NO! They will treat you with great respect. You haven't wasted their time. You haven't been sneaky or sly. They may be disappointed that they couldn't get more out of you. They may even say to themselves that they can't afford to sell this low to everyone - but they will not be upset with you.
Buying big ticket items is one of the biggest opportunities for wealth creation or loss that most people perform on a day to day basis. I'm always amazed that people will drive across town to save a few pennies on gas, but will readily pay a couple hundred dollars extra a month on a bad deal.
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#20250 - 05/07/04 04:57 PM
Re: Negotiating tips for buying your new boat
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Warrant Officer
Registered: 05/07/04
Posts: 9
Loc: Sonoma, California
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I was a total greenhorn when I bought my first--and so far, only--boat (a 1999 SeaRay BR210).
I *think* we got a good deal because we were:
A: Working with a good dealer (Marine Max in Santa Rosa, Calif.). B. Working with an experience salesperson who was a boater himself. B: Buying at the right time of year (March, 2000) C: Buying a new '99 model that another customer had ordered, and then refused to take delivery of because it wound up being the wrong color.
I had intended to buy a smaller boat--was actually thinking of a 18-foot bowrider--but I fell in love with the BR-210. I think list price for boat, trailer and 5.7-liter Mercruiser was $32K, and we paid $27 (after a $1K factory rebate for buying a prior-year's model).
That price included a full tank of gas (48 gallons), all the safety gear (life jackets, fire extinguisher, etc.), and an orientation cruise on delivery. We also get a decent discount on anything we buy in the parts department.
Having said all that, we probably could have worked a better deal if we'd done more homework ahead of time and were better at negotiating. But I'm not unhappy.
I think the most important thing to remember about buying any big-ticket item is to build a relationship for after the sale. I don't mean to say that you should pay the dealer's asking price without negotiating, but it's not going to benefit you in the long run to pursue a scorched-earth policy, either.
_________________________
1999 Sea Ray BR-210, 5.7L Alpha I 1999 GMC Sierra 1500, Z71
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#20252 - 05/14/04 05:19 PM
Re: Negotiating tips for buying your new boat
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Warrant Officer
Registered: 05/07/04
Posts: 9
Loc: Sonoma, California
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Ironically enough, I got laid off less than a year after we'd bought the boat. After struggling for almost a year to find another job in my field (journalism), I took a shot at being a car salesman. Man, what an experience *that* was. I'd never had a high opinion of car salesmen, but after having been one for 18 months, I now understand how tough their job really is. Of course, that doesn't change the fact that many of them are still a**holes, but the next time I buy a car, I won't start off with that point of view. Happily for me, I'm back in my chosen field, editing a new computer magazine. I still have the boat, of course. 
_________________________
1999 Sea Ray BR-210, 5.7L Alpha I 1999 GMC Sierra 1500, Z71
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#20253 - 05/14/04 05:48 PM
Re: Negotiating tips for buying your new boat
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Admiral
Registered: 12/17/02
Posts: 8399
Loc: Sammamish, Washington
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This is always a nice topic to revisit from time to time. Negotiating styles are all over the board, and dealers' approaches have just as much variability. That said, a GOOD relationship with a GOOD dealer can really add to your boating ease and pleasure. I'll vote with GFC here, MrMick. Getting that last dollar doesn't always pay. Our dealer surprised us by making his initial price offer a couple of percentage points lower than our "won't go higher" price. Kinda took the wind out of my sails. Of course we whined a bit and got a few more goodies, but basically gave him what he was looking for. Pricing circumstances were uniquely in our favor (9-11 had recently destroyed the boating business, and we were first customer, first day of boat show--and a familiar face). But by not taking advantage, preserved a wonderful working relationship with the guy. I think you did well. (And nice job on keeping the boat through the employment scare!) Gotta keep them priorities straight! 
_________________________
"Corporations have been enthroned, and an era of corruption in high places will follow, and the money power of the country will endeavor to prolong its reign by working upon the prejudices of the people until the wealth is aggregated in the hands of a few, and the Republic is destroyed." -- Abraham Lincoln "America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves." - Abraham Lincoln -
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#20254 - 05/29/04 12:19 AM
Re: Negotiating tips for buying your new boat
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Warrant Officer
Registered: 05/27/04
Posts: 5
Loc: Wyoming
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Hey all! I'm new to this site but I thought I might add a little. Please see my story "BRAND NEW Larson from dealer-not NEW!" on other forum sites.
Anyway, this was our first boat purchase. I grew up boating while my wife only stood on shore and dreamed of it. We researched boats and dealers in our area for 3-4 years (we also were trying to convience ourselves that this is something we needed!) and went to our third winter boat show in as many years.
I recognized a perticular dealer as soon as we walked in and they carried the brand we liked (Larson). We went to buy a 19' bowrider. We are a family of four with 8 and 9 year old boys. We also have a Jeep Wrangler and a Jeep Cherokee so size and weight was an issue.
We spent two days decideing on the 19 footer we had gone to buy, but left with a 21 footer. All I had to say to my price-concious wife was "Think about five years from now...we'll still have this boat, the boys will be teenagers, with friends or girlfriends, and this 19 footer will be filled to the brim! 2 feet in a boat is huge and the weight wasn't an issue. Retail price was over $35,000 (260 HP Merc and loaded) but we got the "boat show special" price of 27,000. This seemed fair (at this time you should read our story). If you are in a place with a winter climate...buy during the cold season. Test run all summer, with good intentions of buying, and return to the dealer that was most helpful and carries the brand(s) you like in the winter. They need the money and the deserve to make a fair profit, but you deserve a good price and good service as well.
Rhino
_________________________
"Dont go into the water, you just ate!"
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#20255 - 06/01/04 04:26 PM
Re: Negotiating tips for buying your new boat
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www.captchrisms.com
Admiral
Registered: 11/06/03
Posts: 4864
Loc: Buffalo, NY
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